Learn the Transfer of Trust triangle, a step-by-step testimonial structure, tips for repurposing video across media, and simple lead-capture strategies. Bonus: Ron’s free book on testimonials and advice on practical ways to start using client stories today.

Amber shares practical tips for finding the right team, evaluating agencies or fractional providers, and where to focus first to get closest to revenue. The episode closes with quick tools, quotes, and how to contact Smart to Finish for a no-obligation chat.

Learn the common red flags—guaranteed ROI, no clear process, no tracking—and why you must demand 60–90 day success criteria. The episode explains one-time vs ongoing costs, who owns what, and how to build long-term marketing assets instead of chasing quick hits.

Be involved, insist on clarity, and invest strategically so your marketing dollars drive sustainable results rather than enriching slick salespeople.

The episode offers practical advice on choosing the right media for your audience (local columns, speaking, TV, direct mail), evaluating results, and using targeted tactics to convert attention into customers. Visit DrEmilyLetran.com to learn more and access free resources.

Melanie explains how a well-crafted book can be written quickly, serves as a powerful marketing asset, and why personal stories—and smart PR (not AI-only shortcuts)—are the keys to getting media attention and real results. Visit RembrandtWrites.com to learn more.

He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic follow-up system, and iterate to improve results.

They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.

Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.

Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.

Learn practical tactics like newsletters, greeting cards, client gifts, check-in calls, and events to strengthen relationships, reduce churn, and grow your business more cost-effectively.

The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the customer experience.

Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including personal stories or client shout-outs, and using inserts or subtle calls-to-action. Templates and custom options are available to help you get an issue out now.

They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing page, phone), and act quickly to mail in time for the Black Friday window.

Learn three practical direct mail tactics—reactivation mail, flash-sale postcards, and proactive campaigns for January—and how to pick the one that fits your business to drive leads and sales.

The episode connects those dynamics to small business hiring, discussing A-player impact, turnover, culture fit, and practical ways owners can benefit even if top performers move on.

Practical tips include timing (send in mid‑October to early November), avoid salesy coupons in the card, personalize messages when possible, and focus on quality materials. The episode also covers using Thanksgiving outreach for B2B and B2C audiences, postage considerations, and how this simple authentic approach can pay off long term.

They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.

Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.

The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.

The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.

Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.

They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up.

They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.

Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal content, and the power of repurposing existing material to maximize reach and impact.

Whether you're navigating the challenges of creating meaningful content or looking to refine your newsletter strategy, this episode provides practical advice to transform your approach and connect with your audience on a deeper level.

Explore the journey of how to achieve the best ROI from direct mail strategies and understand the critical components that can make or break your campaign. With insights, anecdotes, and expert advice, this episode aims to empower entrepreneurs and marketers with the knowledge to improve their direct mail marketing tactics and avoid common industry errors. Whether you are a seasoned marketer or just starting, this episode is sure to offer valuable takeaways.

With a blend of insightful discussions and personal anecdotes, they explore the importance of timing, relevance, and personal engagement in fostering genuine relationships with prospects. Perfect for entrepreneurs looking to refine their outreach strategies, this episode ensures you're not just another voice in the crowd but a trusted partner ready to deliver real solutions.

Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices for marketing success and how overreliance on single methods can be detrimental.

Diving deep into real-world examples and expert opinions, Justin and his team debunk these myths and emphasize a strategic approach to balanced marketing. Whether you're an entrepreneur, a small business owner, or a marketing enthusiast, this episode provides valuable insights and actionable tips on fostering sustainable business growth through savvy marketing strategies.

Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strategies that not only enhance client appreciation but also drive profitability. Tune in to explore how attention to existing customers can revolutionize your marketing approach and bottom line.

Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics and the introduction of clear company-wide objectives—emphasizing a balanced blend of accountability, growth, and the importance of fun in the workplace culture.

Listen in to uncover insights about adopting new business frameworks, overcoming organizational hurdles, and setting ambitious future targets while maintaining the friendly and engaging atmosphere that Jurassic Marketing is known for.

Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives.

Key Insights on Lead Generation: Learn practical tips on creating a "lead gen machine" using direct mail and referral marketing, specifically tailored for small businesses. Justin explains the power of forming partnerships with parallel industries to consistently drive qualified leads.

The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the collegiate sports scene. From sold-out arenas to the dynamic shift in team leadership under a new head coach, discover how the Iowa team capitalizes on their legacy while embracing new talent.

This episode is not just about sports; it’s a thoughtful reflection on business parallels, focusing on team dynamics, the role of leadership, and the importance of seizing opportunities for growth. Whether you’re a sports enthusiast or a business aficionado, there are valuable lessons to be learned from this conversation. Tune in to explore how Iowa's program is navigating change and setting the stage for future greatness.

Discover the connection between roller coasters and postcards and how exploring outside-the-box business ideas can lead to unique marketing strategies. Listen in as Justin recounts the challenges faced with a sales prevention department at the expo and the lessons learned in business transactions. This episode is packed with engaging stories and insights into Jurassic Marketing’s evolving brand.

Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much.

Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics from staff poaching and machinery breakdowns to natural disasters and industry changes. Learn how to prepare for the worst while keeping your business running smoothly. This episode is packed with insights and strategies to safeguard your business from unexpected challenges.

From practical steps like documenting procedures and redundancy planning to exploring the broader implications of industry-wide disruptions, this episode is a must-listen for any business owner looking to build resilience and peace of mind.

Thanks for listening to the Profit 911 Podcast. Be sure to subscribe and leave your comments. For more information on how Profit 911 Consulting can help grow your service business, visit Profit911.biz.

Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn about his innovative recruitment strategies, including the art of crafting effective job ads and the nuances of evaluating potential hires.

Get insights into the challenges and triumphs of managing a small business team, from fostering a positive work environment to handling recruitment during different economic climates. Whether you're a small business owner or an HR enthusiast, this episode offers valuable takeaways for building a resilient and motivated team.

Discover the strategies for maximizing your post-event follow-up, including the use of physical mailers, email campaigns, and the right mix of personal outreach. Learn how to turn casual interest into committed clients and why persistence is key to business growth.

Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights into making the most of your marketing efforts and ensuring that no lead is left behind.

We spotlight the action behind the scenes of service providers like us, trying to deliver news about price increases. With each price rise, customers reconsider their options. As business owners, we wrestle with controllable factors like labor costs. We dissect different pricing models and strategies, and ponder potential steps forward amidst the rising tide of inflation.

Moreover, we delve deeper into the intricacies of rising costs at various levels, touching on inflation rates, cost of living, and category-specific expenses. We share personal insights from our journey in the event business, drawn from our experiences with erratic price swings. We are frank about the impact of inflation on everyday items, highlighting the sharp rise in costs from eggs to meals across dining establishments. Irrespective of this, we emphasize the importance of adjusting employee pay for inflation and cost of living.

We, as business owners, shed light on the importance of being intentional about where we spend money and time. From evaluating the value of masterminds and seminars to prioritizing personal goals like travel and health — we cover it all. We end by advising our listeners to stay ahead of inflation and changing costs. Tune in as we discuss navigating economic uncertainties, and let's ride this wave of inflation together with informed and strategic approaches.

Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships and maximizing profits through effective marketing tools like newsletters. Jim and Justin share their experiences and insights, highlighting the value of consistent, engaging, and personal newsletters.

Justin Miller, founder of Profit911 Consulting, emphasizes the importance of making newsletters fun, interactive, and on-brand. He shares his expertise on why newsletters are a crucial component of a successful marketing strategy, especially for small business owners and entrepreneurs.

Throughout the episode, you'll learn about the benefits of using both email and paper newsletters, the significance of maintaining a consistent mailing schedule, and the impact of personal touches in your content. Justin also touches on the importance of targeting the right audience and leveraging newsletters for customer reactivation.

Whether you're new to newsletter marketing or looking to enhance your current strategy, this episode is packed with valuable tips and actionable advice. Tune in to discover how you can build stronger customer relationships and boost your business profits with newsletters.

The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing strategy that entertains while promoting, making their business the talk of the event. Thrill in the tales of their curious journey and how an absurd idea can unleash endless opportunities in themed marketing.

Appreciate the clever blend of dinosaurs and direct mail in creating a lasting brand impression. Starting from a dinosaur-themed PowerPoint presentation, the marketing strategy evolved to exciting giveaways and promotional items that truly roar! Stuffed dinosaurs, dinosaur-themed thank you cards, and a Jurassic Marketing book - they succeeded in making marketing fun again.

In wrapping up, the hosts insist on the importance of balancing creativity and maintaining concise core messaging. They also entice listeners for future episodes discussing high-ticket sales, masterminds, evolving consumption landscapes post-COVID and of course, more on dinosaurs! Tune in, whether you're a marketing enthusiast or a dinosaur lover, for an engaging listen.

The episode grants listeners an intriguing, unrestricted gaze into the challenges and rewards of sports reporting. Justin and Kevin discuss everything from the process of acquiring media credentials to the unexpected revelations in the world of live sports reporting. They lucidly illustrate their journey, including trips to home games, the Big Ten tournament in Minneapolis, and the journey to the grand Final Four in Cleveland.

This podcast episode lays bare the art and strategy behind sports marketing. Discover how sports events and media coverage intertwine and the implications for both small media organizations and universities. Packed with revelations about sports journalism and business, this episode of the Profit 911 Podcast is a rewarding listen for fans of basketball and business enthusiasts alike.

Delve into the broader conversation about how to exploit social media traction optimally and appreciate the perks accompanying business. Immerse in the captivating discussion on our encounters at national championships, the fascinating behind-the-scenes activities, and how our experiences were transformed into social media success. Also, learn about the profound influence of AI-generated content, and the growing preference for exclusivity.

Ultimately, venture into the business realm of college sports programs, and comprehend how to significantly boost revenue through optimization. Enhance your business knowledge and unearth the symbiotic relationship between sports events and business strategies in this episode. Don’t miss out on this insightful exploration of sport, business, and everything in between!

But is it all that it’s cracked up to be?

Long hours, being the boss, and having to skip your own paycheck to pay employees is often the reality.

Listen now to explore the behind-the-scenes world that is the common thread in the psyche of most aspiring (and established) small business owners.

You feel double-shot expresso type energy and want to catch the next flight back home to get this stuff into play. 

Fast forward to a week later…You are back to the daily grind, and the conference "buzz" has faded into a distant memory.

The dilemma: How do you implement the new ideas without sacrificing the tactics and strategies that got you to where are at today?

In this episode, you will discover how to turn a conference expense into an investment in the future of your business.