Ep. 105 Fortunes in the Follow-Up: Stop Quitting Too Early

This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers.

Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate.

Listen for tips to audit your pipeline, extend follow-up timelines, and build repeatable campaigns that keep you top-of-mind until prospects are ready to buy.