Jurassic Marketing’s Tricera-talks

Justin Miller breaks down the two sides of lead work — lead generation and lead conversion — and why businesses often neglect conversion while chasing volume.

He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic follow-up system, and iterate to improve results.

Justin and Kevin and Kevin discuss optimism and uncertainty indexes going into 2026. Listen to find out more about where small businesses owners fall as we go into a new year.

It's a new era in 2026 as Justin Miller and Kevin Walker discuss how business owners need to take the time to think and plan clearly to go into 2026 with momentum. 

In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.

They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads.

Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story.

Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.

In this episode Justin Miller discusses the “put a fence around your herd” approach to client retention — why consistent communication matters and how it prevents competitors from stealing customers.

Learn practical tactics like newsletters, greeting cards, client gifts, check-in calls, and events to strengthen relationships, reduce churn, and grow your business more cost-effectively.

Justin Miller recounts a Vegas trip to Pop Mart where he bought a Labubu blind-box collectible for his daughter, exploring the hype, membership requirements, and blind-box mechanics behind the craze.

The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the customer experience.

This episode explains why November and December are critical for client newsletters: people are more emotionally receptive, spending time with family, and open to feel-good messaging. Keep your newsletter cadence to strengthen relationships and fend off competitors.

Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including personal stories or client shout-outs, and using inserts or subtle calls-to-action. Templates and custom options are available to help you get an issue out now.

Justin and Kevin explore how Black Friday has moved from in-store chaos to an overcrowded digital inbox and explain why small service businesses should use simple, timely direct-mail promos—like oversized postcards or gift-style envelopes—to stand out and drive purchases.

They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing page, phone), and act quickly to mail in time for the Black Friday window.