Jurassic Marketing’s Tricera-talks

In this long, lively episode of Triceratalks, Justin Miller and Kevin Walker dive into today's AI landscape—what's possible now, what's coming next, and how it affects marketing, entrepreneurship, and small business operations.
They cover practical uses (automation, custom software, dashboards, content and photo editing), implementation tips (orchestration, guardrails, and higher-level prompt strategy), and the risks around security, regulation, and dependence on outside providers.
Listeners are encouraged to experiment with AI, focus on value and orchestration rather than rote tasks, and prepare their businesses to capture opportunities while managing new failure points.

Host Justin Miller interviews social media expert Ali Thompson about practical, story-driven strategies for small businesses to win on Facebook. They cover organic vs. paid tactics, the importance of daily, personal posts, behind-the-scenes content, the eight content buckets, and why chasing virality or hashtags often hurts more than helps.
The episode also offers tactical tips—use real photos, post from an "I" perspective, schedule weekly prompts, and use tools like ChatGPT as a co-pilot—and points listeners to Allie’s Small Town Famous program for step-by-step posting prompts and training.

In this episode Justin Miller breaks down the obscure USPS rules that inflate your direct mail costs and delay deliveries. From mail piece dimensions and clear zones to mail classes, postage types, and list preparation, learn practical fixes to avoid surcharges, returns, and wasted spend.Whether you DIY or hire a pro, this episode gives a quick checklist to save time and money on every campaign and keep your mail moving efficiently.

Learn why a "dirty" mailing list costs you postage, printing, and missed opportunities — and how simple steps like removing duplicates, running NCOA change-of-address, standardizing entries, and proofreading can dramatically improve deliverability and response rates.Practical tips and a clear call to action to audit and cleanse your list before every campaign so your direct mail reaches the right people and saves your budget.

This episode explores Amazon's early reliance on the U.S. Postal Service, how it used existing infrastructure to scale, and later built its own delivery network—becoming a competitor to the post office in the process.Host Justin Miller draws practical lessons for small businesses: the risks of building on someone else’s platform, the importance of owning customer relationships, and the need for redundancy and diversification in marketing and operations.

In this episode Justin Miller breaks down the USPS’s $2.5 billion quarterly loss, explains the difference between "controllable" and "uncontrollable" costs, and discusses deferred retiree liabilities and cash pressures facing the Postal Service.He also explores what these changes mean for small businesses and direct mail marketers: marketing mail volume is rising despite rate increases, direct mail still delivers attention and high-value leads, and businesses should focus on campaign ROI, multi-channel response tracking, and watching postage and delivery changes.