Jurassic Marketing’s Tricera-talks

Justin Miller closes a workshop on direct mail strategy, outlining the "Jurassic Mail Trifecta": newsletters to build trust, referral letters to grow networks, and sales "raptors" that chase customers when the foundation is in place.

He explains how AI is making content cheaper and more common, which raises the value of real relationships and trust—something physical mail can deliver better than digital channels.

Costs are rising, but that shift can benefit businesses who invest now: as competitors drop out, well-executed direct mail stands out and can deliver stronger long-term ROI.