Ep. 76 Blind Boxes, Scarcity & Pop Mart — Marketing Lessons from a Toy Craze

Justin Miller recounts a Vegas trip to Pop Mart where he bought a Labubu blind-box collectible for his daughter, exploring the hype, membership requirements, and blind-box mechanics behind the craze.

The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the customer experience.