Ep. 108 When Your Partner Becomes a Rival: Amazon vs. the Post Office

This episode explores Amazon's early reliance on the U.S. Postal Service, how it used existing infrastructure to scale, and later built its own delivery network—becoming a competitor to the post office in the process.

Host Justin Miller draws practical lessons for small businesses: the risks of building on someone else’s platform, the importance of owning customer relationships, and the need for redundancy and diversification in marketing and operations.