Ep. 104 Why Direct Mail ROI Feels Broken — The Truth About Attribution

This episode explains why measuring ROI for direct mail is harder than digital ads: delayed responses, channel bleed, and incomplete attribution.

Justin walks through practical tracking options (phone numbers, QR codes, landing pages, offer codes), how offline influences online conversions, and why direct mail is a long-term play that builds trust and familiarity.

Listen for tactical tips on setting expectations, measuring directional impact, and integrating direct mail with other marketing to get a clearer picture of real returns.