Jurassic Marketing’s Tricera-talks

In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers.

They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.

Description

Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.

The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.

The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.

The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.

The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.

Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.

Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business.

They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up.

They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results.

Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal content, and the power of repurposing existing material to maximize reach and impact.

Whether you're navigating the challenges of creating meaningful content or looking to refine your newsletter strategy, this episode provides practical advice to transform your approach and connect with your audience on a deeper level.

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosing the right mailing list, crafting compelling copy and design, and the importance of having a tracking mechanism to measure success.

Explore the journey of how to achieve the best ROI from direct mail strategies and understand the critical components that can make or break your campaign. With insights, anecdotes, and expert advice, this episode aims to empower entrepreneurs and marketers with the knowledge to improve their direct mail marketing tactics and avoid common industry errors. Whether you are a seasoned marketer or just starting, this episode is sure to offer valuable takeaways.

Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses.

With a blend of insightful discussions and personal anecdotes, they explore the importance of timing, relevance, and personal engagement in fostering genuine relationships with prospects. Perfect for entrepreneurs looking to refine their outreach strategies, this episode ensures you're not just another voice in the crowd but a trusted partner ready to deliver real solutions.

In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels.

Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices for marketing success and how overreliance on single methods can be detrimental.

Diving deep into real-world examples and expert opinions, Justin and his team debunk these myths and emphasize a strategic approach to balanced marketing. Whether you're an entrepreneur, a small business owner, or a marketing enthusiast, this episode provides valuable insights and actionable tips on fostering sustainable business growth through savvy marketing strategies.