Jurassic Marketing’s Tricera-talks

Justin Miller breaks down how small business owners should buy marketing services: set clear goals first, align a budget to those goals, and understand exactly what you're paying for (strategy, execution, creative, media, or management).

Learn the common red flags—guaranteed ROI, no clear process, no tracking—and why you must demand 60–90 day success criteria. The episode explains one-time vs ongoing costs, who owns what, and how to build long-term marketing assets instead of chasing quick hits.

Be involved, insist on clarity, and invest strategically so your marketing dollars drive sustainable results rather than enriching slick salespeople.