Jurassic Marketing’s Tricera-talks

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads.

Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.