Jurassic Marketing’s Tricera-talks

Justin Miller breaks down the two sides of lead work — lead generation and lead conversion — and why businesses often neglect conversion while chasing volume.

He identifies common "leaks" in the funnel (unclear offers, weak follow-up, waiting for prospects to self-convert, and confusing calls to action) and gives a simple action plan: pick one conversion goal, create a clear CTA, build a basic follow-up system, and iterate to improve results.