Jurassic Marketing’s Tricera-talks

Description

Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.

The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.