Jurassic Marketing’s Tricera-talks

This episode explains why Thanksgiving is an underused, high-impact marketing moment for small businesses. Instead of competing with December holiday clutter and discount-driven Black Friday noise, the hosts recommend sending genuine Thanksgiving cards to customers, vendors, and referral partners as a retention and relationship-building touchpoint.

Practical tips include timing (send in mid‑October to early November), avoid salesy coupons in the card, personalize messages when possible, and focus on quality materials. The episode also covers using Thanksgiving outreach for B2B and B2C audiences, postage considerations, and how this simple authentic approach can pay off long term.