Jurassic Marketing’s Tricera-talks

In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.

They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.