Jurassic Marketing’s Tricera-talks

This episode explains why November and December are critical for client newsletters: people are more emotionally receptive, spending time with family, and open to feel-good messaging. Keep your newsletter cadence to strengthen relationships and fend off competitors.

Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including personal stories or client shout-outs, and using inserts or subtle calls-to-action. Templates and custom options are available to help you get an issue out now.

Justin and Kevin explore how Black Friday has moved from in-store chaos to an overcrowded digital inbox and explain why small service businesses should use simple, timely direct-mail promos—like oversized postcards or gift-style envelopes—to stand out and drive purchases.

They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing page, phone), and act quickly to mail in time for the Black Friday window.

Justin Miller breaks down how businesses can capitalize on Q4 instead of coasting through it. The episode covers mindset, timing, and why now is the time to act to finish the year strong.

Learn three practical direct mail tactics—reactivation mail, flash-sale postcards, and proactive campaigns for January—and how to pick the one that fits your business to drive leads and sales.

Justin Miller and guests use a sports tangent about Caitlin Clark and the WNBA to explore how star talent drives revenue, attention, and risk for organizations.

The episode connects those dynamics to small business hiring, discussing A-player impact, turnover, culture fit, and practical ways owners can benefit even if top performers move on.

This episode explains why Thanksgiving is an underused, high-impact marketing moment for small businesses. Instead of competing with December holiday clutter and discount-driven Black Friday noise, the hosts recommend sending genuine Thanksgiving cards to customers, vendors, and referral partners as a retention and relationship-building touchpoint.

Practical tips include timing (send in mid‑October to early November), avoid salesy coupons in the card, personalize messages when possible, and focus on quality materials. The episode also covers using Thanksgiving outreach for B2B and B2C audiences, postage considerations, and how this simple authentic approach can pay off long term.

In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers.

They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.

Description

Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation.

The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.

The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.

The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.

The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.

Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.