In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels.
Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices for marketing success and how overreliance on single methods can be detrimental.
Diving deep into real-world examples and expert opinions, Justin and his team debunk these myths and emphasize a strategic approach to balanced marketing. Whether you're an entrepreneur, a small business owner, or a marketing enthusiast, this episode provides valuable insights and actionable tips on fostering sustainable business growth through savvy marketing strategies.

Join Justin Miller on episode 60 of the Triceratalks podcast as he delves into the invaluable yet often overlooked strategy of customer retention. Discover why keeping current customers is more cost-effective and beneficial than constantly chasing new ones. Justin shares insights on the hidden gold in maintaining strong relationships, offering strategic ideas like personalized gifts, thank you notes, and milestone celebrations that can significantly boost customer loyalty and business growth.Whether you’re a small business owner or an entrepreneur, learn how to activate retention-focused strategies that not only enhance client appreciation but also drive profitability. Tune in to explore how attention to existing customers can revolutionize your marketing approach and bottom line.

In this episode of Jurassic Marketing's Triceratalks, host Justin Miller shifts focus from marketing to delve into leadership and organizational development. Joined by special guest Gabi Smith, the conversation highlights the first-time implementation of the Entrepreneurial Operating System (EOS) in their company, aiming to enhance structure and leadership from within.
Newly promoted Gabi takes on the role of 'Functional Integrator,' guiding the company through EOS—a system designed to align team efforts towards common goals. The discussion touches upon the transformation of meeting dynamics and the introduction of clear company-wide objectives—emphasizing a balanced blend of accountability, growth, and the importance of fun in the workplace culture.
Listen in to uncover insights about adopting new business frameworks, overcoming organizational hurdles, and setting ambitious future targets while maintaining the friendly and engaging atmosphere that Jurassic Marketing is known for.

Welcome to Triceratalks with Justin Miller! This episode dives deep into the art of consistent lead generation and the significance of powerful referral networks. Discover how marketing and branding efforts can sustain businesses through attracting and maintaining lead sources.
Explore Real Stories and Strategies: Listen as Justin shares hilarious anecdotes, including Kevin's unexpected visit to a dinosaur museum and the transformation of a vintage van into a triceratops. These stories set the stage for understanding the value of consistent branding and unique marketing initiatives.
Key Insights on Lead Generation: Learn practical tips on creating a "lead gen machine" using direct mail and referral marketing, specifically tailored for small businesses. Justin explains the power of forming partnerships with parallel industries to consistently drive qualified leads.

The latest episode of Jurassic Marketing's Tricera-talks delves into the transformative journey of the Iowa Women's Basketball team post-Caitlin Clark era. Join host Justin Miller as he navigates through the roller coaster of challenges and opportunities that arose with the departure of their star player.
The episode sheds light on the resilience and strategic evolution of the team as they strive to maintain their momentum in the collegiate sports scene. From sold-out arenas to the dynamic shift in team leadership under a new head coach, discover how the Iowa team capitalizes on their legacy while embracing new talent.
This episode is not just about sports; it’s a thoughtful reflection on business parallels, focusing on team dynamics, the role of leadership, and the importance of seizing opportunities for growth. Whether you’re a sports enthusiast or a business aficionado, there are valuable lessons to be learned from this conversation. Tune in to explore how Iowa's program is navigating change and setting the stage for future greatness.

In this inaugural episode of Triceratalks, Jurassic Marketing's journey from Profit 911 is revealed with host Justin Miller leading the discussion. Dive into the exciting changes including new branding, sound effects, and upcoming content. Justin shares the fascinating experience at the IAAPA Expo in Orlando, where amusement park innovations meet direct mail strategies, all wrapped in a prehistoric theme.
Discover the connection between roller coasters and postcards and how exploring outside-the-box business ideas can lead to unique marketing strategies. Listen in as Justin recounts the challenges faced with a sales prevention department at the expo and the lessons learned in business transactions. This episode is packed with engaging stories and insights into Jurassic Marketing’s evolving brand.

This is the "What If" episode, Kevin. What if? Disaster planning for your business.
Oh my gosh. What if? This is what keeps me up at night, and I don't think we've ever talked about it. But it's all like the conditional, how will I survive, yada, yada, yada. And some of it is like easy to figure out and some of it not so much.
Join Justin Miller and Kevin as they delve into disaster planning for small businesses, covering topics from staff poaching and machinery breakdowns to natural disasters and industry changes. Learn how to prepare for the worst while keeping your business running smoothly. This episode is packed with insights and strategies to safeguard your business from unexpected challenges.
From practical steps like documenting procedures and redundancy planning to exploring the broader implications of industry-wide disruptions, this episode is a must-listen for any business owner looking to build resilience and peace of mind.
Thanks for listening to the Profit 911 Podcast. Be sure to subscribe and leave your comments. For more information on how Profit 911 Consulting can help grow your service business, visit Profit911.biz.

Join Justin Miller in this episode of the Profit 911 Podcast as he delves into the crucial realm of Human Resources. Discover why growing your people is the key to growing your company and how personal development and leadership play significant roles in business success.
Justin shares his unique approach to hiring, emphasizing the importance of cultural fit and the value of employees who align with the company's ethos. Learn about his innovative recruitment strategies, including the art of crafting effective job ads and the nuances of evaluating potential hires.
Get insights into the challenges and triumphs of managing a small business team, from fostering a positive work environment to handling recruitment during different economic climates. Whether you're a small business owner or an HR enthusiast, this episode offers valuable takeaways for building a resilient and motivated team.

Welcome to the latest episode of the Profit 911 Podcast, hosted by Justin Miller. In this episode, we delve into the crucial aspect of follow-up after events and presentations. Justin shares his experience speaking at a virtual summit and the importance of staying engaged with potential leads long after the initial contact.
Discover the strategies for maximizing your post-event follow-up, including the use of physical mailers, email campaigns, and the right mix of personal outreach. Learn how to turn casual interest into committed clients and why persistence is key to business growth.
Whether you're a seasoned entrepreneur or just starting, this episode offers valuable insights into making the most of your marketing efforts and ensuring that no lead is left behind.

In our 52nd episode of 'The Profit 911 Podcast', we take a deep dive into high ticket sales, masterminds, and the current phenomenon of steep service cost inflation. If you've noticed a skyrocketing in prices in the educational, career, and Software as a Service (SaaS) sectors, you're not alone. We explore how these price surges are affecting the industry, shaping customer service relationships, and challenge the ways we handle price hikes.
We spotlight the action behind the scenes of service providers like us, trying to deliver news about price increases. With each price rise, customers reconsider their options. As business owners, we wrestle with controllable factors like labor costs. We dissect different pricing models and strategies, and ponder potential steps forward amidst the rising tide of inflation.
Moreover, we delve deeper into the intricacies of rising costs at various levels, touching on inflation rates, cost of living, and category-specific expenses. We share personal insights from our journey in the event business, drawn from our experiences with erratic price swings. We are frank about the impact of inflation on everyday items, highlighting the sharp rise in costs from eggs to meals across dining establishments. Irrespective of this, we emphasize the importance of adjusting employee pay for inflation and cost of living.
We, as business owners, shed light on the importance of being intentional about where we spend money and time. From evaluating the value of masterminds and seminars to prioritizing personal goals like travel and health — we cover it all. We end by advising our listeners to stay ahead of inflation and changing costs. Tune in as we discuss navigating economic uncertainties, and let's ride this wave of inflation together with informed and strategic approaches.

Welcome to a special edition of the Profit 911 Podcast, hosted by Justin Miller. In this episode, Justin joins Jim Palmer on the Dream Business Radio Podcast to discuss the power of newsletters and Profit 911's recent acquisition of No Hassle Newsletters.
Jim Palmer, the Dream Business Coach, kicks off the episode from West Virginia, celebrating his 605th episode. He dives into the importance of maintaining customer relationships and maximizing profits through effective marketing tools like newsletters. Jim and Justin share their experiences and insights, highlighting the value of consistent, engaging, and personal newsletters.
Justin Miller, founder of Profit911 Consulting, emphasizes the importance of making newsletters fun, interactive, and on-brand. He shares his expertise on why newsletters are a crucial component of a successful marketing strategy, especially for small business owners and entrepreneurs.
Throughout the episode, you'll learn about the benefits of using both email and paper newsletters, the significance of maintaining a consistent mailing schedule, and the impact of personal touches in your content. Justin also touches on the importance of targeting the right audience and leveraging newsletters for customer reactivation.
Whether you're new to newsletter marketing or looking to enhance your current strategy, this episode is packed with valuable tips and actionable advice. Tune in to discover how you can build stronger customer relationships and boost your business profits with newsletters.

Dive into a world where Dinosaurs Invade the Business World: The Power of Themed Marketing. This fascinating episode, hosted by Justin Miller, explores the surprising influence of a dinosaur theme in enhancing brand recognition and business success. Unearth the brilliant ways in which an unconventional theme took on a life of its own, creating unforgettable associations that keep their business forefront in people's minds.The episode offers a behind-the-scenes look into dinosaur-themed trade show booths complete with an impressive array of props and prizes. Learn about this unique marketing strategy that entertains while promoting, making their business the talk of the event. Thrill in the tales of their curious journey and how an absurd idea can unleash endless opportunities in themed marketing.Appreciate the clever blend of dinosaurs and direct mail in creating a lasting brand impression. Starting from a dinosaur-themed PowerPoint presentation, the marketing strategy evolved to exciting giveaways and promotional items that truly roar! Stuffed dinosaurs, dinosaur-themed thank you cards, and a Jurassic Marketing book - they succeeded in making marketing fun again.In wrapping up, the hosts insist on the importance of balancing creativity and maintaining concise core messaging. They also entice listeners for future episodes discussing high-ticket sales, masterminds, evolving consumption landscapes post-COVID and of course, more on dinosaurs! Tune in, whether you're a marketing enthusiast or a dinosaur lover, for an engaging listen.

In this compelling episode of the Profit 911 Podcast, join hosts Justin Miller and Kevin as they immerse themselves in the exhilarating world of women's basketball. They provide an inside look into their experiences of following the Iowa Hawkeye women's basketball team and their ground-breaking season journey to the Final Four. Listen to first-hand anecdotes of their experiences, focusing on the basketball prodigy, Caitlin Clark, and how this involvement transitioned them from simple reporters to enthusiastic fans and advocates.
The episode grants listeners an intriguing, unrestricted gaze into the challenges and rewards of sports reporting. Justin and Kevin discuss everything from the process of acquiring media credentials to the unexpected revelations in the world of live sports reporting. They lucidly illustrate their journey, including trips to home games, the Big Ten tournament in Minneapolis, and the journey to the grand Final Four in Cleveland.
This podcast episode lays bare the art and strategy behind sports marketing. Discover how sports events and media coverage intertwine and the implications for both small media organizations and universities. Packed with revelations about sports journalism and business, this episode of the Profit 911 Podcast is a rewarding listen for fans of basketball and business enthusiasts alike.
Delve into the broader conversation about how to exploit social media traction optimally and appreciate the perks accompanying business. Immerse in the captivating discussion on our encounters at national championships, the fascinating behind-the-scenes activities, and how our experiences were transformed into social media success. Also, learn about the profound influence of AI-generated content, and the growing preference for exclusivity.
Ultimately, venture into the business realm of college sports programs, and comprehend how to significantly boost revenue through optimization. Enhance your business knowledge and unearth the symbiotic relationship between sports events and business strategies in this episode. Don’t miss out on this insightful exploration of sport, business, and everything in between!

Guess what I got in the mail? A shock & awe package... from my bank! And it was done properly. We break down what makes a good marketing shock & awe package and how to use them in virtually any business.

If you have been following the evolution of Profit 911. you know we have now heavily themed our company with dinosaurs. In this episode, Justin takes a step back and explains why and how this came to be as well as the impact that has happened since.